Results We Generated For Our Clients
Beauty Brand
Website Subscription for USA Beauty Company
$5,297 => $44,015
Timeframe: November 2019 - December 2019
The Challenge:
The subscription beauty market is highly saturated, which often drives up advertising costs and Cost Per Lead (CPL). The client needed a predictable, scalable system to generate a high volume of potential subscribers without overspending on their daily ad budget
Our Strategy:
Granular Audience Testing: We launched multiple ad sets to test various audience segments within the US beauty market, allowing us to identify the most cost-effective demographics.
Dynamic Budget Allocation: By closely monitoring the Cost Per Result across different ad sets, we funneled the budget away from underperforming ads and strictly into the highest-performing sets, keeping the overall average cost highly competitiv
The Results:
Total Ad Spend: $5,209.96
Total Leads Generated: 1,674 website leads
Average Cost Per Lead: $3.11 (with our top-performing ad sets acquiring leads for as low as $2.64)
Campaign Reach: The campaign successfully reached 90,145 unique people and generated 225,587 total impressions over just six weeks (March 1 – April 14, 2022).