Facebook (Meta) Ads Auction: How it works
Table of content: Objective of Facebook Auction: The Facebook Ads Auction Formula: 1. Advertiser Bid: 2. Estimated Action Rate: 3. Ad Quality & Relevance: Tips to Win the Facebook Auction: Conclusion: Facebook uses a unique approach to decide which ads its users see. This process uses an auction system. Considering the vast user base of […]