Toronto Immigration Law
UI/UX Design and Development
Toronto Immigration Law was seeking a design partner to revamp their WordPress marketing site. Though they had a good search and paid advertising funnel in place, they wanted help creating an aesthetic to reflect a more upscale, polished design to communicate the high quality of service they offer to their current and prospective clientele.
Assignment
A rich SEO strategy and vibrant marketing website for a friendly Colorado Toronto Immigration Law firm.
Objective
Toronto Immigration Law was seeking a design partner to revamp their WordPress marketing site.
Project Includes
Website Development
Mobile Responsive
Website
Crafting a Visual Language for Toronto Immigration Law Firm
I kicked off the visual design phase with a comprehensive competitor analysis. During this audit, I observed most law firms’ aesthetics felt cold and uninviting. This felt wildly off base for TILF. I wanted to make sure the website communicated this vibe visually.
An Empathy-Driven Approach to Product Feature Ideation
An interactive ‘step by step’ module (featured on the homepage and practice area pages) demystifies potentially intimidated first time clients. This empathy also led us to the idea of creating a dynamic glossary of terms as a resource to prospective and current TILF clients.